The Long Decline of Reading

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.” - Steve Jobs on eBook readers and the Amazon Kindle Steve Jobs frequently makes disparaging remarks about markets that Apple later enters (MP3 players, mobile phones, games, etc), so there’s little reason to believe that we won’t all have ‘iBooks’