
Dpreview.com met up with one of Canon Inc's most high ranking executives, Director and Chief Executive of Image Communication Products Operations, Masaya Maeda, at Photokina for a wide-ranging conversation about current and future developments in compact and SLR digital cameras. Mr Maeda has been with Canon Inc since 1974 and is currently the head of the entire camera division, covering both DSC and the EOS DSLR system. Find out how the G10 might be split into several products with different sensors, where the future lies for full frame and video on DSLRs and what Canon thinks of the megapixel race in the last of our short series of interviews, after the link...
Filed Under:
Digital Camera ReviewTagged:
Canon,
Canon Inc,
Chief Executive,
Communication Products,
Dpreview,
Dsc,
Eos,
G10,
Image Communication,
Interview Series,
Interviews,
Maeda,
Megapixel Race,
Met,
Photokina,
Products Operations,
Sensors,
Slr Digital Cameras

There's no doubt that the star of Photokina 2008 was the Panasonic G1 - it was certainly the most talked about product as we made our way around the show for our usual round of meetings and presentations. We caught up with a large group of Panasonic's Japanese Digital Still Camera planning, engineering and marketing team, including Mr Matsumoto, the Director of the DSC unit, for an in-depth discussion of the Micro Four Thirds system and the future of the digital SLR. They kindly agreed to us publishing some of the conversation. Check out the second in our series of Photokina interviews after the link...
Filed Under:
Digital Camera ReviewTagged:
Digital Still Camera,
G1,
Interview Series,
Interviews,
Japanese Digital,
Large Group,
Marketing Team,
No Doubt,
Panasonic,
Panasonic Digital,
Photokina

In the first of a series of interviews with senior executives at Photokina 2008 we met up with Samsung for chat with Mr. Choong-hyun Hwang, the Vice President of the Digital Camera Business of Samsung Techwin Strategy Marketing Team. He joined Samsung in 1983 and in 2005 was promoted to Global Marketing Director. He is currently in charge of the Product Planning. He's got some interesting things to say about the relationship with Pentax, the development of Micro Four Thirds and the future of compacts, so check out the interview after the link...
Filed Under:
Digital Camera ReviewTagged:
Business Marketing,
Business Strategy,
Camera Business,
Compacts,
Digital Camera,
Global Marketing,
Hyun Hwang,
Interesting Things,
Interview Series,
Interviews,
Marketing Team,
Met,
Photokina,
Relationship,
Samsung,
Samsung Techwin,
Senior Executives,
Strategy Marketing,
Vice President

Photokina is now over for another two years, so as we return to some semblance of normality it's time to reflect on what Photokina 2008 tells us about the state of the industry and to look at some of the emerging trends in digital cameras and digital imaging in general. We've updated our show report to include not only our thoughts on the exhibition itself but also our usual top 10 pick of the products on show.

Just posted! Our new lens review of the Olympus Zuiko Digital ED 50mm F2.0 Macro. With the excitement of Photokina over, it's back to the daily grind at DPReview.com's subterranean nerve-centre, and first off the review production line comes Olympus's stalwart short tele macro. We've long sung the praises of this lens in our camera reviews, but what do our studio tests reveal about it's true capabilities?
Filed Under:
Digital Camera ReviewTagged:
50mm F2,
Camera Reviews,
Digital Ed,
Excitement,
Macro Lens,
Nerve Centre,
New Lens,
Olympus Digital,
Olympus Lens,
Olympus Zuiko,
Photokina,
Praises,
Tele,
True Capabilities