Mobile Content Bits: Sony Ericsson In U.S.; Thumbplay Partners; Fast Company Mobile; HipCricket

— Sony ( NYSE: SNE ) Ericsson ( NSDQ: ERIC ) in the U.S.: Sony Ericsson is betting on its Cybershot camera phones to boost the company's popularity in the U.S., and said it plans to launch its C905 8 megapixel camera phone in the second quarter, reports Reuters . Jon Mulder, the company's head of product marketing for North America, said: "We know that this device is going to be relevant to consumers in the second half." The device will either launch with AT&T; ( NYSE: T ) or T-Mobile USA

Samsung unveils new NX series camera system

PMA 2009: Samsung has today officially unveiled its new 'hybrid digital camera' system, in the shape of the NX series. Similar in concept to Micro Four Thirds but using a larger APS-C sensor, this new system is designed to combine the performance and quality of an SLR with the convenience and portability of a point and shoot. By replacing the mirror box and optical viewfinder of an SLR with an electronic viewfinder, the NX series is designed to allow smaller and lighter bodies and lenses. The first model of the NX series will be available in the second half of 2009.